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4 Unexpected Ways in which Big Data is changing the ‘World’

Safety Nets, LAPD and Abdomen Guards

There is absolutely no doubt that big data analytics has absolutely exploded onto the scene, and it has changed the modern industry to the scales of which hasn’t been seen by the present generation (unless of course you were born during the Industrial Revolution). Corporates put a lot of time and energy to analysing the vast troves of data available to them both inside and outside their organization. In the present world not analysing data available to you is like competing in a three legged race with arms tied around your back.

But, I can tell you with great certainty that they aren't the only ones taking the proverbial train. Here’s a look at some other fields revolutionising the ideas attached to them.

Sports:

Statistics in sports used to be ‘just for the papers’,since then a lot has changed. Probably the most popular on the list (I know, Mr. Brad Pitt has a huge hand in it), analysing data has become such huge importance in professional sports. It answers a host of questions (to the best of it’s ability) ranging from weather Mayweather is better than Ali (he’s not) to whether Theo Walcott runs faster than Usian Bolt (MS Dhoni is faster than both).Whether it’s Major League Baseball in the U.S. or the English Premier League, using a sports data has become as important to professionals as abdomen guards and green grass.

Ohh and by the way, if you still haven’t watched Moneyball, you can cry yourself to sleep tonight.

Health-Care:

Let me tell you a secret, even the greatest of stuntmen like safety nets.

In the daily hubbub of life it's often that our brains become that friend we acknowledge but never call or text. One in ten Indians suffer from depression and other related forms of mental illness and the symptoms are often subtle and of a lower degree, including sudden change in sleeping habits and a decrease in regular activity levels. The StayClose App by Touchkin uses sensors from Smartphones to collect data and it’s Machine Intelligent platform responds to users and his/her family and friends (with his permission) if anomalies in a user’s daily profile are detected.

Read more about the StayClose App here

Disaster Management:

Humans have been using data to answer the question, “Will it rain or will it shine?” for generations. Since then things have gone one a notch higher to, predicting natural disasters, save assets and take precautionary measures to save lives. Not, only that data analytics is used for rebuilding disaster stricken areas and urban planning. Years after the earthquake in Christchurch, New Zealand the city is still in crumbles, and real time data is being used in the recovery and rebuilding process using the “Sensing Project” which uses sensors, cameras, traffic systems, building management systems and utilities for development.

Read more about the Sensing Project here

Crime Prevention:

Remember Tom Cruise starring 2002 movie Minority Report? Thought it was science fiction didn’t you? (Well, it was in 2002, but it ain’t no more) Los Angeles Police Department and Santa Cruz Police Department uses a predictive analytics system to prevent crimes, and I must say with a considerable amount of success, as there have been a 33% reduction in burglaries, 21% reduction in violent crimes and 12% reduction in property crime in the areas where predictive software is being used. As it appears, crime data shows similar patterns and therefore they were capable of feeding the model with 13 million crimes of over the past 80 years. Wow.

Do you know of more wacky ways in which Big Data is being used? Comment below.

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